About us


We are committed to delivering the best in sports and entertainment management – with pride, boldness, and authority.

Mana is a potent concept in the Polynesian and Maori cultures. It is honour, respect, reputation, and power conferred through excellence of service and association. From our founders and team who live these values to the clients we represent and the quality of service we provide them, it underpins what we do as MANA Group.

It is our philosophy reflected in all we do as an organisation: client-focused and boutique but effective delivery of high-end and high-performance outcomes.

This is the power of MANA.


We share a common passion.

The MANA Sports and Entertainment Group was launched by Chris McCormack and Wojciech Kruczynski in 2018 through the merging of two logistically diverse companies in the sport and entertainment space. By uniting from two differing fields, the merger expanded the range of services and networks on offer to clients. The partnership was rapidly successful and focused primarily on team and league development, media production and content creation, sponsorship activation and acquisition, and event execution.

Our Network is Our Net Worth

We energize connections between sport, business, and nonprofits, creating powerful opportunities for growth.

Power in Depth

Focused primarily on servicing a small client base with commitment, it is that flexibility, depth of network, and attention to detail that has seen our rapid growth to meet client needs and demands.

Innovate. Adapt. Overcome.

While mindful of best practices, we are always curious and open to new and better ways of boldly creating, delivering, and achieving.

Pride in Purpose

Hands-on commitment to prestigious service and association is the core of our being.

Chris McCormack

CEO, Co-Founder

A Triathlon and Ironman Hall of Fame athlete, 4-time World Champion, Multiple Ironman Hawaii Champion, author of a New York Times bestseller, and voted World’s Fittest Athlete by ESPN. McCormack migrated directly out of the professional sports arena and into the sports and high performance development space.

Chris McCormack
Wojciech Kruczyński

COO, Co-Founder

CEO of KS Tri Tour, founder and organizer of the Ciech Tri Tour, the largest series of triathlon events in Poland. Along with cycling events all over the country, Kruczyński is also heavily involved in the entertainment space delivering concerts and TV production for events and clients all over Poland and into the UK. As an amateur he has completed several marathons and Ironmans.

Wojciech Kruczyński


Stay updated.

MANA Group News
Posted by MANA Group News
October 7, 2021

Innovative Super League Triathlon Nominated for Sports Business Award

Super League Triathlon has been nominated for a Sports Business award for its innovative response to COVID-19. The SLT Arena Games powered by Zwift...

Read More
MANA Group News
Posted by MANA Group News
October 5, 2021

Mentoring Sport's Next Generation

MANA Group CEO and Pho3nix Foundation board member Chris McCormack co-hosted the first Pho3nix Future Camp to kick off the Pho3nix Future Program. He...

Read More
MANA Group News
Posted by MANA Group News
October 4, 2021

Usain Bolt Surprises Kids at Pho3nix Future Camp

The chance to speak with Usain Bolt capped off the first Pho3nix Future camp, a week-long camp for high performing junior athletes from across...

Read More


Got some ideas? Let’s talk about it.

We use cookies to give you the best experience.