December marks five years since the operational commencement of Mana Sport & Entertainment Group. It is a milestone that captures our transformation from an emerging agency into a trusted, internationally recognised partner powering some of the world’s most significant sport and entertainment moments.

Our journey has been defined by collective purpose: the belief that when diverse expertise comes together with shared purpose, the outcome is always greater than the sum of its parts. This spirit has shaped Mana’s growth and evolution through a rapidly shifting global sports and events landscape, enabling the company to stay agile, collaborative, and relentlessly forward-looking.

At its core, Mana’s work reflects a deep commitment to executing at the highest level while using sport as a force for good. Our pride lies not only in the vision behind each initiative, but in the precision, passion, and integrity with which our team brings those ideas to life.

Alongside our strategic and operational work in events and athlete management, Mana expanded its creative and production capabilities, offering end-to-end content creation for partners, athletes, and brands. Prudent financial strategy further enabled investment in sports assets and rights, as well as diversification that mirrors some of the most successful models in global sport and entertainment.

The past five years established Mana as a global force capable of delivering some of the world’s most ambitious sporting and entertainment projects. The next phase targets intentional growth that positions Mana to lead the next era of sport, entertainment, and purpose-driven impact.