TCS Sydney Marathon presented by ASICS
Delivering a Global Marathon Experience
Mana Group is proud to support the delivery and presentation of the TCS Sydney Marathon presented by ASICS, the eighth and newest Abbott World Marathon Major and one of the fastest-growing marathon events in the world.
Across event presentation, creative delivery, stakeholder engagement, and large-scale experiential systems, Mana continues to contribute to the event’s growth as a globally recognised sporting and cultural occasion.
Working alongside event stakeholders, government partners, and the broader marathon delivery ecosystem, Mana has supported multiple editions of the event through integrated creative, presentation, and operational services designed to elevate the participant, spectator, and broadcast experience across the city of Sydney.
Project Overview
Across the Harbour Bridge start line, Sydney Marathon Running Show, and the iconic finish precinct at the Opera House, Mana has contributed to the visual identity and experiential delivery of the event.
This includes large-scale venue presentation, branded course infrastructure, city-facing visual systems, participant engagement assets, and integrated event branding designed to support both on-site experiences and international broadcast presentation.
2024
World Marathon Major Candidacy
Supporting the continued growth of the event during its Abbott World Marathon Majors candidacy phase through expanded presentation systems, enhanced visual delivery, and integrated event branding across key race precincts.
2025
Inaugural Abbott World Marathon Major Edition
Delivering creative, presentation, and experiential systems for Sydney’s historic first edition as an Abbott World Marathon Major, helping support record participation and global visibility for the event.
The TCS Sydney Marathon presented by ASICS represents one of the most significant annual sporting events in Australia and an important fixture on the global endurance calendar.
Mana is proud to continue supporting the event through collaborative delivery, creative innovation, and large-scale event presentation designed to help showcase Sydney on the world stage alongside leading global marathon events.