ABOUT USThis is the power of Mana
THE MANA STORY
IN 1 MINUTE
We work collaboratively with our founders, partners and athletes to unlock innovative possibilities with ground-breaking projects, to ultimately achieve an unprecedented level of engagement with fans and sports lovers around the world.
UNITED BY A COMMON PASSION
The MANA Sports and Entertainment Group was launched by Chris McCormack and Wojciech Kruczyński in 2018 through the merging of two logistically diverse companies in the sport and entertainment space.
By uniting from two differing fields, the merger expanded the range of services and networks on offer to clients. The partnership was rapidly successful and focused primarily on team and league development, media production and content creation, sponsorship activation and acquisition, and event execution. Mana Group has continued to grow, now with multiple global offices, a highly experienced team and many exciting client projects in the works.
What is mana?
To have mana is to have great authority,
presence, or prestige. It is respect.
Mana is a potent concept in the Polynesian and Maori cultures. It is honour, respect, reputation, and power conferred through excellence of service and association.
From our founders and team who live these values to the clients we represent and the quality of service we provide them, it underpins what we do as Mana Group.
We are the experts in the endurance sports and entertainment space, with an unparalleled network and credentials in endurance sports innovation
A multiple World Champion triathlete and successful entrepreneur. Innovation is at the heart of Chris’s approach to business and sport, consistently challenging the norm and striving for progression and professionalism.
A seasoned major events professional in Europe with a focus on developing new major sports and entertainment events in his native Poland. Now a director of Pho3nix Global applying this expertise on a global scale.
Chief Executive Officer
20+ years of experience in major event production, broadcasting, brand development and strategy. Former Managing Director of Ironman (Australia), co-creator of Super League Triathlon. An innovator with a unique ability to bring a major event idea to life in a commercially sustainable way.
Head of Media & PR
Lisa is a senior media, communications professional with 30+ years experience in the events sector. Outcome-focused, specializing in media and athlete management involved with developing major events, and a strong track record in delivering successful PR strategies.
Regional Director Asia & GM – Operations
20+ years experience in event operations and business leadership roles in Asia. Co-founder of the Phuket Marathon and former long time race director of the legendary Laguna Phuket Triathlon. Passionate about creating great event experiences.
Head of Content
Will is a presenter, author, commentator and content producer with two decades experience at the biggest global sports events. Currently the voice of Super League Triathlon, Will leads the content offering across MANA, from social media through to feature length documentaries and live broadcasts.
Noelle De Guzman
Noelle is MANA’s resident wordsmith and researcher. An endurance athlete and former group fitness instructor, the multi-awarded sports and lifestyle blogger and writer has worked over 15 years in the sports industry communicating the power of sport to change lives for the better.
Program Manager, Triathlon, Regional Manager, Australia
20+ years experience delivering world class events, Ironman, CEO Asia Pacific Challenge Family, Super League, Sub7&Sub8, various charity events. New standards in delivering world class events, thinking outside the traditional approach.
John Steffensen is a prominent Australian track and field athlete with numerous international medals. The 3-time Olympian won a silver medal in the 2004 Olympics and became a people’s champion in the 2006 Commonwealth Games. Retired in 2014, he now works with young athletes and founded Nitro Athletics track and field series to expand the sport’s fan base. He is also an Ambassador for the 2030 Commonwealth Games bid.
Manager – Athletes, Teams & Futures (International)
Tim brings a decade of sports industry expertise and legal qualifications, driving success for Mana managed athletes. His unique skill set, marketing acumen and holistic approach set him apart and ensures strategic career management for our athletes. Tim adeptly navigates the global sports arena, connecting athletes and teams with international opportunities.
Olympic Champion, lawyer, three times mum and founder of a Swiss kids triathlon series and a foundation to show kids an active lifestyle. After a 25 year long career and five Olympics now helping to spread the kids triathlons and school projects world wide.
Project Manager, Athletes & Teams
Marketing and project management, establishing and maintaining long-term relationships with clients. Events planning and coordination. Experience in brand and product building, copywriting and content creation, managing website creative process and client web support.
Passionate about dance, sport and self-development.
Manager Education & Pho3nix Futures (Europe)
“20+ years of experience in organising sports camps for adults and kids, and leading semi-professionals triathlon teams. Photographer, Video editor by passion with years of experience in producing content for social media platforms.
Graduate of the Academy of Physical Education in the field of Sports manager. His passion is the love of physical activity in any form.”
Product Manager – Pho3nix Futures
An accomplished and prime organiser within the hospitality and sports event industry. With the ability to develop projects from the outset with a 360-degree approach through to actualisation with the finale being a triumph. Kev has an enthusiasm for health and nutriment and has previously collaborated with Maxi Nutrition and Go Protein.
Product Manager – Pho3nix Club
Rebekah has 30 years experience in business start ups and global management roles within large corporations. Having competed at international level in three different sports, Rebekah has the capabilities and mind-set to bridge the gap between business and sports funding.
Head of Marketing
Stacie is a strategic marketing professional with 15+ years of experience in entertainment and media, excelling in client and agency roles. Her passion for innovation, strategy and expertise in digital marketing and customer engagement drives successful campaigns. Stacie builds valuable relationships and her strong leadership ensures impactful results.
Social Media Manager (Influencer)
Lily, an outstanding brand and social media marketer with previous experience at The Sydney Opera House, brings expertise in cultivating influencer networks, enhancing brand presence, and driving growth. Her innovative talent and strong stakeholder relationship-building skills elevate the social media presence of our channels and our athletes.
Pieter van Schalkwyk
Social Media Manager (Analytics)
Pieter is an analytical social media expert, excelling in digital strategies, content monetisation, and platform growth. His in-depth analytics and data-driven content skills enhance our social media presence. His recent MBA enriches strategic thinking, underscoring his ability to optimise performance, content, targeting, and deliver impactful outcomes through well-crafted strategies.
Administrator – Mana Oceania
Emma has over two decades in athlete brand development, sport logistics, and relationship and crisis management. From spearheading the executive administration of Fairchild Management Group in the early millennium to becoming the operational linchpin for the Bahrain Endurance 13 triathlon team, she has been pivotal in the careers of sport’s biggest stars.