myBCA Belitung Multisport Festival
A New Standard for Asian Multisport
Building Indonesia’s New Multisport Flagship
The myBCA Belitung Multisport Festival is a brand-new owned and operated event created by Mana Group – set to redefine multisport racing in Indonesia.
Mana is leading the full end-to-end planning and development of the festival, establishing the foundations for an international-calibre event on one of Indonesia’s most striking coastlines.
Building the Event from the Ground Up
Mana has been responsible for designing every component of the festival ecosystem. This includes the full brand identity, website build, social channel creation, course mapping, on-island recce, and operational framework required to deliver a safe, high-quality athlete experience.
Planning currently includes custom medal and finisher tee development, look and feel and signage design, partner templates, athlete collateral, and detailed athlete flow across swim, bike, and run.
Commercial Strategy and Partnership Foundations
We have established the commercial model and secured myBCA as Naming Rights Partner, while building additional partner frameworks for category alignment and long-term scalability.
Mana is also working closely with tourism bodies and accommodation partners to create an integrated participant travel and event-weekend experience.
Designing a Complete Athlete and Community Experience
Mana has designed the full suite of race formats — Standard Distance Triathlon (elite & age group), 2km Open Water Swim, 5K, 10K and Half Marathon events, plus the Pho3nix Kids Fun Run.
All course planning documents, transition concepts, start/finish configurations, technical operations, and athlete information systems are currently in development.
Driving Credibility and Integrated Communications
Mana appointed four-time Triathlon World Champion and Mana Group Chairman Chris McCormack as Race Ambassador, who launched the event in Jakarta on 27 November 2025. He will all lead athlete seminars, and race-weekend engagements.
Media, PR, photography, and content-capture planning form a key part of the festival build, ensuring a coordinated narrative across owned and earned channels.
A Future-Ready Multisport Framework
The myBCA Belitung Multisport Festival represents a full-scale event build led entirely by Mana Group – from strategy and creative direction to commercialisation and operational readiness.
As planning continues toward the April 2026 event, Mana is creating a multisport platform designed for growth, regional impact, and long-term sustainability.