Pho3nix Sport With Purpose Charity Gala
Making a meaningful impact through sport.
A global stage for sport, storytelling, and impact
The inaugural Pho3nix Sport With Purpose Charity Gala in Zurich brought together sport, philanthropy, and media in a single, purpose-led experience designed to showcase the power of sport to change lives. The event brought together athletes, philanthropists, and partners in a shared environment designed to celebrate progress and unlock future investment into youth sport worldwide.
Mana Group led the creative and production delivery, shaping the Gala into a cohesive experience that connected every moment—from arrival to broadcast to stage—into one unified narrative.
Creative & Production Leadership
Mana Group acted as the strategic and production lead across the full event lifecycle, from concept development through to on-the-night execution. The focus was on building a seamless experience that balanced storytelling, fundraising, and live entertainment.
Working alongside production partners, Mana directed show structure, narrative flow, and integration of content across all platforms, ensuring consistency between live experience and global broadcast.
From Green Carpet to Global Broadcast
The Gala was designed as a multi-layered experience, beginning with a curated Green Carpet arrival and extending through a tightly produced stage program and closing celebration. Every environment was built to serve both in-room guests and a global digital audience.
Multi-camera broadcast production and live streaming transformed the evening into an international media moment, extending reach far beyond the ballroom and positioning the Gala as a global platform rather than a single event.
Icons of Sport on One Stage
Global sporting figures joined Olympic champions, Pho3nix ambassadors, and emerging athletes whose journeys reflect the life-changing impact of Pho3nix programs. Together they embodied the transformative power of sport to reshape futures through access, mentorship, and opportunity.
Each contribution was framed within the broader mission, reinforcing the shared belief in sport as a force for opportunity and change.
Storytelling at the Core
At the heart of the Gala was a structured storytelling approach that connected audience emotion to program impact. Film content, live interviews, and award moments were sequenced to build a clear narrative arc throughout the evening, highlighting athletes at different stages of their journeys, reinforcing the continuum of development within sport.
This approach ensured that every segment reinforced the same message: sport has the power to unlock potential and create lasting change.
A Fundraising Experience Designed for Impact
The live and silent auction was designed as a high-engagement fundraising environment, featuring exclusive experiences and curated items aligned with sport and performance. Bidding moments were integrated into the live show to maintain momentum and audience connection.
The format created a dynamic and responsive giving environment, where storytelling and contribution were directly linked.
Global Reach Through Broadcast & Digital
A coordinated broadcast and digital strategy ensured the Gala extended far beyond the venue. Multi-camera live streaming, social content, and media amplification turned the event into a global content moment.
This approach allowed audiences worldwide to engage with the Gala in real time and through post-event distribution, significantly extending its lifespan and reach.
Results That Moved Beyond the Room
The Gala delivered strong outcomes across fundraising, media, and digital engagement.
The event generated more than 60 media placements and over 30 million impressions globally, supported by high-performing paid and organic social campaigns and strong livestream viewership.
A Platform, Not Just an Event
The Pho3nix Gala established a scalable model for purpose-led live experiences, combining production, storytelling, and fundraising into a single integrated platform.
For Mana Group, it demonstrated the ability to translate mission into experience—and experience into measurable global impact.