Mana’s global client portfolio reflects the breadth of its expertise across sport, entertainment, and purpose-driven impact.
Mana works closely with national sporting bodies such as Australian Athletics, Swimming Australia, and the Bahrain Ministry of Sport, providing strategic, operational, and event-delivery support that spans talent development, national team engagement, and high-performance programming. These partnerships highlight Mana’s capacity to operate at the highest institutional levels of sport.
Mana also delivers corporate social responsibility and community impact programs for major corporates, helping shape large-scale community engagement initiatives using sport to strengthen regional participation and opportunity.
Bahrain Victorious 13 and the growth of sport in the Kingdom
Under its remit to manage the world’s most successful endurance team, Mana has over the past 11 years recruited world champions and identified and nurtured potential world beaters to create unparalleled results for Bahrain Victorious 13: 41 triathlon world titles, 8 Olympic medals, and 4 Paralympic medals.
Mana’s marketing ability supported the Bahrain Victorious 13 professional triathlon team throughout the limited racing calendar during the pandemic, driving digital engagement by spotlighting athletes’ resilience and training challenges. This strengthened fan connection, maintained sponsor investment, and ultimately helped the team flourish once racing resumed, resulting in world, Olympic, and Paralympic titles.
The creation of the Bahrain Victorious 13 team in 2015 set off the increase in mass participation events in the Kingdom, the growth of the triathlon federation, the success of Bahraini triathletes at the Asian Games and even the selection of the first Arab professional cyclist to race the WorldTour. This tremendous success kickstarted His Highness’s further forays into investing in sport through the Bahrain Victorious brand’s involvement in cycling and football.
The pathways for progression in the sport to the elite level have also been laid, from school programs to dedicated junior kids training and on to World Triathlon regional racing through the national federation.
