Mana Group delivered the inaugural Pho3nix Sport with Purpose Charity Gala on September 19 at Zurich’s famed Dolder Grand, launching a flagship fundraising and awareness event that united sport, entertainment, and philanthropy on a world stage.
The evening brought together global icons including Usain Bolt, Anthony Joshua, and Chris Froome, with James Corden and Laura Woods guiding guests through a program designed by Mana to blend world-class entertainment with powerful stories of impact.
As the Pho3nix Foundation’s strategic delivery partner, Mana led the end-to-end production, design, and creative direction of the Pho3nix Gala. Every touchpoint – from invitations and visual identity to video content, social media, and live global broadcast – was strategically crafted to amplify Pho3nix’s mission of helping children everywhere discover, access, and thrive through sport.
The Pho3nix Gala showcased the impact of the Foundation’s initiatives worldwide, featuring ambassadors Alistair Brownlee, Nicola Spirig, and Javier Gomez alongside rising athletes Sarah Blizzard, Flynn Thomas, and Ruben Roldan, supported by powerful on-site visuals and video content. A highlight of the night was Brownlee’s induction into the Pho3nix Extraordinary Performance Hall of Fame, honouring his achievements and legacy.
Mana also designed the evening’s curated charity auction in collaboration with Givergy. Beyond rare collectibles and exclusive experiences, the auction offered direct opportunities to support Pho3nix programs and athletes, with proceeds driving the expansion of initiatives across Africa, Asia, and beyond.
On-site delivery was supported by luxury event planner Banana Split, while Mana Studios collaborated with Gravity Media to produce the Red Carpet broadcast, extending a creative partnership first forged on the record-breaking Pho3nix Sub7 and Sub8 Project.
With the next Pho3nix Sport with Purpose Gala confirmed for 2026, Mana will continue to advance the Foundation’s long-term mission, celebrating champions and helping children everywhere rise through sport.
Mana’s Executive Chairman Chris McCormack, CEO Trent Taylor, Director of Sport John Steffensen, and Chairman Wojciech Kruczynski with Pho3nix founder Sebastian Kulczyk
