The Pho3nix Foundation was created to inspire children world-wide to participate in sport, both through direct assistance and inspirational projects that push the limits of human potential.
A team of elite athletes whose sole purpose is to inspire and assist kids in their journey through sport. Each Pho3nix Team athlete has been chosen as they live the way of the Pho3nix – overcoming obstacles in the relentless pursuit of their goals. Together, we’ve already won two world titles and 4 Olympic medals.
Pho3nix Education Program
Pho3nix education programs run in multiple countries worldwide, directly assisting over 50,000 school age children. The programs focis on sporting participation and building core skills in a fun and welcoming way.
Pho3nix Athletes Program
The Pho3nix Athlete Program works with athletes with Olympic aspirations, often from underfunded programs in minor nations, providing the financial assistance and support to fully realise their Olympic dreams and inspire their nations people.
Pho3nix Sports Awards
The Pho3nix Sports Awards brings together the world’s premier sporting identities in a celebration of achievements but also of resilience, determination and passion, inspiring children across the globe.
Replication of the Pho3nix Kids Cup format in the United Kingdom, spearheaded by Pho3nix Team Member Alistair Brownlee from 2022.
Rebrand and growth of the existing Nicola Spirig Kids Cup in Switzerland. Encourage participation in sport by creating triathlon events that are fun, exciting and rewarding for children and their families from 2021.
Pho3nix Kids Cup by Alistair Brownlee
Pho3nix Kids Cup by Nicola Spirig
Pho3nix Kids Cup by Alistair Brownlee
Replication of the Pho3nix Kids Cup format in the United Kingdom, spearheaded by Pho3nix Team Member Alistair Brownlee from 2022.
Pho3nix Kids Cup by Nicola Spirig
Rebrand and growth of the existing Nicola Spirig Kids Cup in Switzerland. Encourage participation in sport by creating triathlon events that are fun, exciting and rewarding for children and their families from 2021.
PHO3NIX KIDS CUP
Australia & Asia
Creating Australia’s most fun and inclusive triathlon series with thousands of kids aged 7-15 years participating in events in Queensland and New South Wales.
Leveraging our Pho3nix Team and core triathlon networks to inspire kids to live a more healthy, active life.
Leveraging our Pho3nix Team and core triathlon networks to inspire kids to live a more healthy, active life.
When one of the greatest athletes the sport of triathlon has ever seen says not only is breaking the 7-hour mark over the full distance possible but that the time will be “blown away” by the athletes attempting it, you pay attention and listen. Six-time Ironman world...
MANA Sports & Entertainment Group are proud to announce American professional surfer Sage Erickson has signed on as an ambassador for the Pho3nix Foundation, a not-for-profit with the express aim to assist and inspire children through sport. The Pho3nix Foundation...
The first episode “Pho3nix Presents: Road to Sub7 Cozumel” captures Olympic and world champion Blummenfelt’s debut over the full distance at Ironman Cozumel.