The Sub7 and Sub8 Projects are a unique opportunity to explore the limits of endurance, bring the sport of triathlon to the world, and inspire a new generation. Four athletes are set to race over the full distance (3.8-kilometer swim, 180-kilometer bike, 42-kilometer run) with a goal not only to go faster than anyone in history, but to break the mythical 7- and 8-hour barriers – targets long thought to be beyond the scope of human physical achievement.
Dual Olympic gold medalist Alistair Brownlee. Reining Olympic champion Kristian Blumenfelt. Three-time Ironman vice world champion Lucy Charles-Barclay. Five-time Olympian Nicola Spirig. Four athletes looking to defy the impossible. How hard is it? Well they’ll need to swim at Olympic open water medallist pace, cycle faster than the quickest Tour de France stage over 100 miles ever ridden, and then run the quickest marathon ever done in a full-distance triathlon. Impossible? Only one way to find out.
Dual Olympic gold medalist Alistair Brownlee. Reining Olympic champion Kristian Blumenfelt. Three-time Ironman vice world champion Lucy Charles-Barclay. Five-time Olympian Nicola Spirig. Four athletes looking to defy the impossible. How hard is it? Well they’ll need to swim at Olympic open water medallist pace, cycle faster than the quickest Tour de France stage over 100 miles ever ridden, and then run the quickest marathon ever done in a full-distance triathlon. Impossible? Only one way to find out.
Inspire generations
The mission is to inspire people around the world by testing – and re-setting – the limits, showing that all goals are worth chasing. Pho3nix Sub7Sub8, powered by Zwift will draw on the best technology, cutting edge science and team tactics, controlling all variables in an attempt that is set to inspire budding athletes across the globe, and light a fire for the next generation with it’s scope and audacity.
Together we rise
By laying down this challenge, title sponsor the Pho3nix Foundation aims to encourage athletes and people of all fitness and skill levels to defy their own impossible, whether that’s a non-stop 5k run to a marathon, or from the first full length of a pool to attempting to swim across the English Channel.
The Pho3nix Foundation and Mana Global are pleased to announce that “Defy The Impossible”, the behind-the-scenes documentary filmed around the Pho3nix Sub7 and Sub8 Project, Powered by Zwift, will premiere worldwide on broadcast and OTT platforms from July 8th....
Four-time world champion, Paralympic silver medallist and MANA athlete Lauren Parker has been selected as one of 15 athletes to represent Australia at the 2022 UCI Para-cycling Road World Championships in August, the nation’s first outing at the event since 2019. With...
There is no greater challenge than chasing a record that people say is impossible, nor more rewarding when it is achieved. Those who dared proved the doubters wrong. Four of the world’s greatest athletes have Defied the Impossible and set a new standard in human...