Pho3nix SUB7 SUB8, powered by Zwift
Pushing the limits of human endurance
The Sub7 and Sub8 Projects are a unique opportunity to explore the limits of endurance, bring the sport of triathlon to the world, and inspire a new generation. Four athletes are set to race over the full distance (3.8-kilometer swim, 180-kilometer bike, 42-kilometer run) with a goal not only to go faster than anyone in history, but to break the mythical 7- and 8-hour barriers – targets long thought to be beyond the scope of human physical achievement.
DEFY THE IMPOSSIBLE
Dual Olympic gold medalist Alistair Brownlee. Reining Olympic champion Kristian Blumenfelt. Three-time Ironman vice world champion Lucy Charles-Barclay. Five-time Olympian Nicola Spirig. Four athletes looking to defy the impossible. How hard is it? Well they’ll need to swim at Olympic open water medallist pace, cycle faster than the quickest Tour de France stage over 100 miles ever ridden, and then run the quickest marathon ever done in a full-distance triathlon. Impossible? Only one way to find out.
Dual Olympic gold medalist Alistair Brownlee. Reining Olympic champion Kristian Blumenfelt. Three-time Ironman vice world champion Lucy Charles-Barclay. Five-time Olympian Nicola Spirig. Four athletes looking to defy the impossible. How hard is it? Well they’ll need to swim at Olympic open water medallist pace, cycle faster than the quickest Tour de France stage over 100 miles ever ridden, and then run the quickest marathon ever done in a full-distance triathlon. Impossible? Only one way to find out.
Inspire generations
The mission is to inspire people around the world by testing – and re-setting – the limits, showing that all goals are worth chasing. Pho3nix Sub7Sub8, powered by Zwift will draw on the best technology, cutting edge science and team tactics, controlling all variables in an attempt that is set to inspire budding athletes across the globe, and light a fire for the next generation with it’s scope and audacity.
Together
we rise
By laying down this challenge, title sponsor the Pho3nix Foundation aims to encourage athletes and people of all fitness and skill levels to defy their own impossible, whether that’s a non-stop 5k run to a marathon, or from the first full length of a pool to attempting to swim across the English Channel.
Sub7 Sub8
News
News
Nicola Spirig joins Pho3nix SUB8
Olympic gold and silver medalist Nicola Spirig has joined the Sub8 Project and set her sights on shattering the iron distance world record time. The Swiss superstar is intent on not only surpassing the 8:18:13 mark that has stood for nearly a decade, but on creating...
Lucy Charles-Barclay signs onto Pho3nix SUB8
Three-time Ironman World Championship runner-up Lucy Charles-Barclay is taking aim at the iron distance world record, signing on to the Sub-8 Project. An age group athlete just five years ago, the tenacious Brit currently owns the sixth-fastest time over the iron...
Alistair Brownlee signs on for Pho3nix SUB7
Two-time and reigning Olympic gold medalist Alistair Brownlee has characteristically backed himself to become the new iron distance world record holder, adding his name to the Sub-7 Project. The multiple ITU world champion will look to be the one to make history...
