Pho3nix SUB7 SUB8, powered by Zwift
Pushing the limits of human endurance
The Sub7 and Sub8 Projects are a unique opportunity to explore the limits of endurance, bring the sport of triathlon to the world, and inspire a new generation. Four athletes are set to race over the full distance (3.8-kilometer swim, 180-kilometer bike, 42-kilometer run) with a goal not only to go faster than anyone in history, but to break the mythical 7- and 8-hour barriers – targets long thought to be beyond the scope of human physical achievement.
DEFY THE IMPOSSIBLE
Dual Olympic gold medalist Alistair Brownlee. Reining Olympic champion Kristian Blumenfelt. Three-time Ironman vice world champion Lucy Charles-Barclay. Five-time Olympian Nicola Spirig. Four athletes looking to defy the impossible. How hard is it? Well they’ll need to swim at Olympic open water medallist pace, cycle faster than the quickest Tour de France stage over 100 miles ever ridden, and then run the quickest marathon ever done in a full-distance triathlon. Impossible? Only one way to find out.
Dual Olympic gold medalist Alistair Brownlee. Reining Olympic champion Kristian Blumenfelt. Three-time Ironman vice world champion Lucy Charles-Barclay. Five-time Olympian Nicola Spirig. Four athletes looking to defy the impossible. How hard is it? Well they’ll need to swim at Olympic open water medallist pace, cycle faster than the quickest Tour de France stage over 100 miles ever ridden, and then run the quickest marathon ever done in a full-distance triathlon. Impossible? Only one way to find out.
Inspire generations
The mission is to inspire people around the world by testing – and re-setting – the limits, showing that all goals are worth chasing. Pho3nix Sub7Sub8, powered by Zwift will draw on the best technology, cutting edge science and team tactics, controlling all variables in an attempt that is set to inspire budding athletes across the globe, and light a fire for the next generation with it’s scope and audacity.
Together
we rise
By laying down this challenge, title sponsor the Pho3nix Foundation aims to encourage athletes and people of all fitness and skill levels to defy their own impossible, whether that’s a non-stop 5k run to a marathon, or from the first full length of a pool to attempting to swim across the English Channel.
Sub7 Sub8
News
News
Pho3nix Sub7 and Sub8 Project venue and dates announced
The Pho3nix Foundation is excited to confirm a date and venue for the Pho3nix Sub7 and Sub8 Project, powered by Zwift which will see Alistair Brownlee, Lucy Charles-Barclay, Kristian Blummenfelt and Nicola Spirig attempt to break seven hours for men and eight hours...
Ironman legend Mark Allen predicts Sub7 mark will fall
When one of the greatest athletes the sport of triathlon has ever seen says not only is breaking the 7-hour mark over the full distance possible but that the time will be “blown away” by the athletes attempting it, you pay attention and listen. Six-time Ironman world...
Pho3nix Foundation and Mana Studios launch blockbuster mini-documentary series
The first episode “Pho3nix Presents: Road to Sub7 Cozumel” captures Olympic and world champion Blummenfelt’s debut over the full distance at Ironman Cozumel.
