World Athletics Cross Country Championships – Bathurst

Ultimate test of endurance

On the World Stage

360 Sport & Entertainment, part of the Mana Group, has been appointed by Athletics Australia and World to drive brand and marketing development, broadcast production and media operations for the World Athletics Cross Country Championship Bathurst23.

This world-event will feature 700 elite cross country athletes from more than 60 nations with broadcast beamed to all corners of the globe. This event is an opportunity to showcase Australian athletics and the iconic Mount Panorama venue on the world stage.

In collaboration with World Athletics and Athletics Australia 360 Sport & Entertainment, a Mana Group company, has developed a compelling brand mark for the event which harnesses Australia’s unique culture and pays homage to the traditional land-owners. The boomerang is the hero of the brand mark, carefully arranged to resemble the legs of a group of runners.

360 Sport & Entertainment, a Mana Group company, lead the broadcast services, media operations, brand and marketing development for the World Athletics Cross Country Championships Bathurst 2022 in collaboration with Athletics Australia, World Athletics, Bathurst Regional Council, NSW Office of Sport and Destination NSW.