World Athletics Cross Country Championships Bathurst23
Ultimate test of enduranceOn the World Stage
Mana Group was appointed by Athletics Australia and World Athletics to drive brand and marketing development, broadcast production, and media operations for the World Athletics Cross Country Championship Bathurst23
This world-class event featured 700 elite cross-country athletes from over 60 nations, with the broadcast reaching audiences across the globe. It provided an opportunity to showcase Australian athletics and the iconic Mount Panorama venue on the world stage.
In collaboration with World Athletics and Athletics Australia, Mana Group developed a compelling brand mark for the event, capturing Australia’s unique culture and paying homage to the traditional landowners. The design featured a boomerang as the centerpiece, artfully arranged to resemble the legs of a group of runners.
Mana Group led the broadcast services, media operations, and brand and marketing development for the World Athletics Cross Country Championships Bathurst 2022, in collaboration with Athletics Australia, World Athletics, Bathurst Regional Council, the NSW Office of Sport, and Destination NSW.