Super League Triathlon’s unique real world & virtual event in London – the SLT Arena Games Powered by Zwift – has secured major global broadcast deals.
The SLT Arena Games Powered by Zwift lands in the UK for the first time with an event at Queen Elizabeth Olympic Park on March 27, before heading to Rotterdam on April 18.
After a successful debut for the mix of in real life and virtual racing in 2020, SLT notes that the event has ‘attracted considerable interest and will be shown across 179 territories.’
Key broadcast market deals include live coverage on the BBC in the UK, Sport1 in Germany, L’Equipe in France and FloSports in the USA, as well as highlights on Eurosport.
In addition, there will be live coverage on beIN sports across the Middle East, Fox Sports Asia, Fox Sports Australia and New Zealand and NENT. A full list of broadcasters will be made available on the Super League Triathlon website.
The SLT Arena Games Powered by Zwift made an impressive debut in Rotterdam last year and has secured a world class start list for 2021, including Olympic medallist Jonathan Brownlee, World Champion Georgia Taylor-Brown and Britain’s best long course triathletes Lucy Charles-Barclay and Tim Don.
Athletes complete three rounds of fast and furious action. The 200m swim legs takes place in an Olympic sized pool and the 4km bike and 1km run stages are on static equipment, with the racing realised in the virtual world of Zwift. This will provide fans with detailed performance data insights and up close and personal emotions of the competitors.