"What is the limit if every other factor is perfect on one day? What can the human body produce? Is taking more...
Sub7 Sub8
Kristian Blummenfelt joins Pho3nix SUB7
Feb 4, 2021| Pho3nix, Sub7 Sub8
Ironman 70.3 world record holder Kristian Blummenfelt will put his speed to the test over twice the distance in 2022....
Nicola Spirig joins Pho3nix SUB8
Feb 2, 2021| Pho3nix, Sub7 Sub8
Olympic gold and silver medalist Nicola Spirig has joined the Sub8 Project and set her sights on shattering the iron...
Lucy Charles-Barclay signs onto Pho3nix SUB8
Jan 31, 2021| Pho3nix, Sub7 Sub8
Three-time Ironman World Championship runner-up Lucy Charles-Barclay is taking aim at the iron distance world record,...
Alistair Brownlee signs on for Pho3nix SUB7
Jan 29, 2021| Pho3nix, Sub7 Sub8
Two-time and reigning Olympic gold medalist Alistair Brownlee has characteristically backed himself to become...
Alistair Brownlee among elite endurance athletes planning to smash triathlon Iron Distance record
Jan 27, 2021| Pho3nix, Sub7 Sub8
Today, four of the most successful and decorated athletes in Olympic and triathlon history announced an audacious...