Kristian Blummenfelt joins Pho3nix SUB7

Kristian Blummenfelt joins Pho3nix SUB7

Ironman 70.3 world record holder Kristian Blummenfelt will put his speed to the test over twice the distance in 2022. The Norwegian has signed on to the Sub7 Project and will not only seek to break the current iron distance world record, but to go under seven hours –...
Nicola Spirig joins Pho3nix SUB8

Nicola Spirig joins Pho3nix SUB8

Olympic gold and silver medalist Nicola Spirig has joined the Sub8 Project and set her sights on shattering the iron distance world record time. The Swiss superstar is intent on not only surpassing the 8:18:13 mark that has stood for nearly a decade, but on creating...
Alistair Brownlee signs on for Pho3nix SUB7

Alistair Brownlee signs on for Pho3nix SUB7

Two-time and reigning Olympic gold medalist Alistair Brownlee has characteristically  backed himself to become the new iron distance world record holder, adding his name to the Sub-7 Project. The multiple ITU world champion will look to be the one to make history...