Pho3nix Sub7 and Sub8 Project, Powered by Zwift Documentary premieres worldwide

Jul 1, 2022 | Pho3nix, Sub7 Sub8

The Pho3nix Foundation and Mana Global are pleased to announce that “Defy The Impossible”, the behind-the-scenes documentary filmed around the Pho3nix Sub7 and Sub8 Project, Powered by Zwift, will premiere worldwide on broadcast and OTT platforms from July 8th.

The documentary showcases not only the audacious yet ultimately successful attempt to race the full distance of triathlon in under seven hours for men and under eight hours for women, but also the two-year build-up leading into the challenge following all six athletes involved: for Sub7, Olympic champions Alistair Brownlee and Kristian Blummenfelt and European champion Joe Skipper; for Sub8, Olympic gold and silver medalist Nicola Spirig, world champion Lucy Charles-Barclay and vice world champion Kat Matthews.

Taking lessons from Eliud Kipchoge’s successful 2019 attempt to breach the two-hour mark over the marathon, the Sub7 and Sub8 athletes assembled an all-star support cast of global sporting champions – Olympians, elite swimmers, professional cyclists, elite road runners, and triathletes alike – as well as the world’s best coaches and scientists to fine-tune equipment and performance. All together, hundreds of the best minds in endurance sports pulled together to successfully Defy The Impossible and break seven and eight hours for the full distance triathlon.

Pho3nix Foundation board member and CEO of Mana Global Chris McCormack says, “We delivered a race that was next-level, but the journey to that start line is the most fascinating aspect. We had asked athletes to pursue a then-impossible target. They all had completely different strategies and beliefs in how that target could be met. That mix of science, talent, preparation, equipment and support choices is what is interesting.”

“Defy The Impossible” will air to a potential 550 million viewers across Europe, Asia, Africa and the Middle East, the Caribbean and the Americas, celebrating breaking barriers of human performance and bringing the story behind this trailblazing achievement to the world.

Check your local guides for details, or stream it all on the /Pho3nixLife YouTube channel from July 15th.


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