In an exciting move, MANA Sports Entertainment Group has launched a talent representation agency. The agency will be the link between world champions and the opportunities their success brings them and the partners they represent.
After years in sport as an athlete and now as an event organiser and influential voice, MANA SEG CEO and co-founder Chris McCormack has decided to take his experience and business acumen and use it to revolutionise the way in which athletes leverage their careers.
McCormack said: “This is such a pivotal move for MANA Sports Entertainment Group and something we’ve been planning for a long time. There is real scope to change the way athletes are represented across the board, and this is only the beginning.”
Never before has there been a more important time to think differently about how athletes across a range of sports approach their sponsorships and branding opportunities. Gone are the days where a sponsor will rely on results and a well-placed logo. Now is the time to nurture real partnerships and work with an audience to bring value to those that are supporting and buying into an athlete’s journey.
McCormack and his team understand exactly how to go above and beyond the norm. They work closely with partners to establish how to take their vision and use the stories an athlete can tell to bring tangible value to a relationship. This is what sets MANA SEG apart: relationship-building and long-term partnerships built around working hand in hand to ensure extraordinary outcomes are achieved.