Mana Group is proud to have brought together the Pho3nix Foundation and Austrian professional ice hockey team Vienna Capitals to launch the Pho3nix Vienna Capitals Youth Ice Hockey Program.
As a sport nonprofit, the Pho3nix Foundation is dedicated to driving global change by inspiring children worldwide to embrace an active lifestyle and enjoy the countless benefits of sports.
Launched in November 2024, the Pho3nix Vienna Capitals Youth Ice Hockey Program offers Austrian youth a pathway to a lifelong love of ice hockey and the many physical and mental benefits it brings. As part of a long-term plan to revolutionise youth sport development in the region, it aims to address recognised concerns in the development of junior ice hockey in eastern Austria: lack of ice time and equipment, poor infrastructure, high costs, and meagre media attention.
The Pho3nix Foundation works with the Vienna Capitals as the flagship club and seven other ice hockey organizations to provide youth players with essential equipment, dedicated ice time and a season-end tournament at the Vienna Capitals’ home arena, coaching development for current club coaches and former players, and inspiration and exposure to the players and coaches from the Vienna Capitals.
Through this partnership with the Vienna Capitals, the Pho3nix Foundation also commits to providing scholarships to young children from underprivileged backgrounds so they have the opportunity to participate regardless of their socio-economic status.
With programs in 17 nations across Africa, Asia, Europe and Oceania, expanding into Austria and using the sport of ice hockey as a vehicle for positive change grows the Pho3nix Foundation’s footprint and continues its global mission of breaking down barriers to participation, inspiring and empowering children through sports.
Mana Group’s vast network across the commercial and sports industries allows it to match emerging opportunities with its clients’ goals, creating successful and meaningful outcomes for all involved.
