Super League has become the first triathlon brand to break 1 million views on a single video on TikTok just three days after launching on the social networking platform.
A video of Michael Arishita jumping in the water to swim while still wearing his trainers has gone viral on the site and passed the 1 million views mark little more than 48 hours after being posted.
Another video featuring Australian athlete Daniel Kempson doing a backyard triathlon with commentary from Super League’s Will McCloy has been seen more than 100,000 times.
Super League has become renowned for breaking the mould in the world of triathlon and is ramping up its content production and marketing efforts to not only keep current fans of the sport engaged during the COVID-19 enforced hiatus from racing but also attract a new wave of supporters.
Super League Triathlon’s chief marketing officer, Joe Edwards, said:
At Super League we are all about innovation and attempting new and exciting things and so launching on TikTok is a way for us to try and bring a new audience to the sport.
The success has been staggering and beyond what we expected, comfortably outstripping all other triathlon brands on the platform in just a matter of days, while also outperforming many more mainstream sports.
With an excellent team in place we are well positioned to continue to drive forward our content and media offerings and we believe it will put us, our athletes, and the sport in general, in a stronger position when we return to physical events.
TikTok was the most downloaded App on the App Store in both 2018 and 2019 and has more than 800 million users worldwide. Its short-form mobile video platform has spawned a new wave of young and creative content producers.
Super League’s exciting and innovative race formats have both thrilled traditional triathlon fans and driven a new audience for the sport thanks to its made for TV and digital offerings. It also delivers content across all the major social media networks as well as its website.
View original article on superleaguetriathlon.com.