Super League Triathlon (SLT) proved themselves, once again, as leaders of innovation in the sporting world, at the Sports Business Awards 2021. SLT bagged the prize for Most Innovative Business Response to COVID 19 – International, at the awards, held yesterday at London’s iconic Kia Oval.
It was Super League’s revolutionary Arena Games event format that took the win, beating developments by major sporting names such as The US Open to the prize.
With COVID-19 wiping out most of the triathlon racing calendar, Super League came up with this innovative new concept to get athletes back racing again in a COVID secure environment. The Arena Games also brought a whole new audience to the sport, by harnessing technology to produce a never-before-seen format.
At Super League Triathlon we pride ourselves on innovation and it is a great honour to be recognised for that by industry experts at The Sports Business Awards. The Arena Games is not only a response to COVID-19, it is here to stay. We are excited about the role it will play in the future of triathlon.
– Super League Triathlon CEO and Co-Founder, Michael D’hulst