Next Athletics, designed for children aged 3 to 12, aims to introduce kids to athletics through engaging, game-based learning and dynamic group sessions. The program helps young athletes build essential skills and form lifelong friendships.
Athletics Australia has enlisted Mana Global to lead a through-the-line campaign to boost awareness and drive registrations for the Term 4 Next Athletics program in Victoria and Western Australia. This campaign is key to inspiring a new generation of young athletes.
Mana Global boasts a seamless integration of marketing and social media strategy, graphic design, and content creation working in synergy with the client’s values, goals, and priorities. For Next Athletics, Mana was tasked with capturing the attention of communities near program locations, increasing awareness and program affinity, and driving quick conversions with an effective call-to-action.
The campaign strategy includes targeted newsletter messaging, takeovers of owned channels, and a paid digital spend plan, complemented by a trade promotion to enhance engagement and conversion. Mana Global designed all campaign assets, including high-quality video content, graphics, a new landing page for the Next Athletics website, and both digital and print collateral. Additionally, Mana Global coordinated with partners to ensure smooth collateral distribution.
This collaboration highlights Mana Global’s commitment to delivering effective marketing solutions that resonate with target audiences and achieve client goals.
