Mana Group brings together sporting legends, international partners and leading production teams to deliver the 2026 Pho3nix Sport with Purpose Charity Gala at The Peninsula London.
Mana Group is leading the delivery of the 2026 Pho3nix Sport with Purpose Charity Gala, bringing together some of the world’s most celebrated sporting figures, international partners and influential guests at The Peninsula London on Friday 20 November.
As the strategic and operational lead behind the event, Mana is responsible for its development and delivery on behalf of the Pho3nix Foundation. This includes securing international talent, attracting sponsors and commercial partners, managing guest relationships, developing the fundraising programme and overseeing all creative, production and communications activities.
Following the inaugural Gala in Switzerland in 2025, Mana has led the move to London, building on the success of the first event to create a larger international platform supporting the Pho3nix Foundation’s work with children and young athletes around the world.
Central to this year’s Gala is an exceptional line-up of sporting champions, brought together through Mana’s global network and longstanding relationships across professional sport.
Six-time NBA champion Scottie Pippen, four-time Tour de France winner Chris Froome, four-time Olympic champion Sir Mo Farah, Britain’s most successful female Olympian Dame Laura Kenny, Olympic swimming champion Adam Peaty, Olympic heptathlon champion Jessica Ennis-Hill, Olympic long jump champion Greg Rutherford, Rugby World Cup winner Lawrence Dallaglio OBE and former England cricket captain Sir Alastair Cook are among the high profile guests set to attend.
They will be joined by Olympic triathlon champions Alistair Brownlee OBE and Jonny Brownlee MBE, two-time Olympic swimming champion Rebecca Adlington OBE and Welsh rugby international Louis Rees-Zammit, representing an extraordinary range of sporting achievements and disciplines.
Actor and comedian James Corden will host the evening, alongside co-host Nikki Shields. Mana is also coordinating the talent, technical teams and production partners responsible for the red carpet, livestream and digital coverage.
Trent Taylor, CEO of Mana Group, said:
“The Pho3nix Sport with Purpose Charity Gala brings together many of the things we do at Mana, connecting people, developing partnerships and delivering major international events.
“There’s an enormous amount of work involved in bringing an event of this scale together. From securing talent and sponsors to managing the guest experience, fundraising programme and production, our team has been involved in every stage.
“Taking the Gala from Switzerland to London is an important step in its development. We’re proud of what we’ve built and the opportunity it creates to bring influential people together in support of the Pho3nix Foundation.”
Mana has also led the Gala’s commercial development, securing sponsors, partners and supporters whose involvement contributes to the event’s fundraising objectives and international reach.
Working with specialist suppliers and production teams, Mana has overseen the Gala’s creative direction and event delivery, including staging, visual identity, screen content, athlete films, red-carpet coverage, livestream production, auction experiences and the overall guest experience.
The content produced for the Gala will share the experiences of established sporting champions and emerging athletes, highlighting the Pho3nix Foundation’s programmes and the opportunities they have created for young people.
Mana has also directed the international media and communications programme, managing talent announcements, media relations, photography, content distribution and promotional activity in the lead up to the event.
Chris McCormack, Executive Chairman of Mana Group, said:
“We’ve spent years building relationships across international sport and the Gala is a great example of what those relationships can achieve when everyone comes together for a common purpose.
“The calibre of athletes and guests involved this year is exceptional. These are people who have achieved extraordinary things in their respective sports, and their willingness to support the Pho3nix Foundation says a great deal about the importance of its work.
“Mana has brought the talent, partners and production expertise together to make this event possible. We’re looking forward to delivering a memorable evening in London and, importantly, supporting the Foundation’s ambition to give more children access to sport.”
The Gala will feature an exclusive programme of athlete appearances, premium auction experiences and fundraising initiatives, with proceeds supporting the Pho3nix Foundation’s global programmes.
Wojciech Kruczynski, Chairman of Mana Group, said:
“The ambition behind the Pho3nix Sport with Purpose Charity Gala has always been to create something that extends beyond a single evening. It is about building a platform that brings people together, strengthens relationships and creates lasting opportunities through sport.
“Delivering an event of this calibre requires a clear vision, strong partnerships and a team capable of bringing every element together. Mana has taken that responsibility from the outset, and the move to London reflects both the progress we have made and our ambition for the future.
“We are proud to work alongside the Pho3nix Foundation to create an event that celebrates sporting achievement while supporting its important work with children and young people around the world.”
Founded and chaired by Sebastian Kulczyk, the Pho3nix Foundation supports children through sport, delivering programmes that encourage participation, develop talent and create opportunities for young people around the world.
The London Gala marks another significant international project for Mana Group, bringing together its capabilities in talent acquisition, commercial partnerships, event management, production and communications to deliver the event from initial planning through to execution.
