As Executive Producer, Mana is bringing together some of the world’s biggest sporting names, international partners and leading production teams for the 2026 Pho3nix Sport with Purpose Charity Gala.
Mana Group is leading the strategy, development and delivery of the 2026 Pho3nix Sport with Purpose Charity Gala, bringing together some of the world’s most celebrated sporting figures, international partners and influential guests at The Peninsula London on Friday 20 November.
As Executive Producer, Mana is responsible for the Gala’s overall strategy, commercial development and delivery on behalf of the Pho3nix Foundation. Its role spans international talent acquisition, fundraising, corporate partnerships, sponsorship and table sales, guest management, creative development, communications and production.
Following the inaugural Gala in Switzerland in 2025, Mana has guided the event’s move to London, building on the success of the first edition to establish a larger international fundraising platform supporting the Foundation’s work with children and young athletes around the world.
Central to this year’s Pho3nix Gala is an exceptional line-up of sporting champions, brought together through Mana’s international network and longstanding relationships across professional sport.
Six-time NBA champion Scottie Pippen, four-time Tour de France winner Chris Froome, four-time Olympic champion Sir Mo Farah, Britain’s most successful female Olympian Dame Laura Kenny, Olympic swimming champion Adam Ramsay-Peaty, Olympic heptathlon champion Dame Jessica Ennis-Hill, Olympic long jump champion Greg Rutherford, Rugby World Cup winner Lawrence Dallaglio OBE and former England cricket captain Sir Alastair Cook are among the high-profile guests set to attend.
They will be joined by Olympic triathlon champions Alistair Brownlee OBE and Jonny Brownlee MBE and two-time Olympic swimming champion Rebecca Adlington OBE.
Actor and comedian James Corden will host the evening, alongside co-host Nicki Shields.
Wojciech Kruczynski, Chairman of Mana Group, said:
“We’ve spent years building relationships across international sport, and the Gala is a great example of what those relationships can achieve when brought together for a meaningful purpose.
“The calibre of talent involved this year is exceptional. From Scottie Pippen and Chris Froome to Mo Farah and James Corden, we’re bringing together some of the biggest names in sport and entertainment.
“Alongside that, we’re proud to showcase the event with a red carpet programme to be broadcast on DAZN and YouTube following the event. It’s a significant undertaking, and we’re fortunate to have our brilliant Mana team leading the charge.”
Mana has assembled and is leading a team of specialist production partners, including Gravity Media and Banana Split, to deliver the Pho3nix Gala’s staging, technical production, creative content, broadcast production, red-carpet coverage and overall event experience.
Chris McCormack, Executive Chairman of Mana Group, said:
“The Pho3nix Charity Gala has grown considerably since its first edition in Switzerland, and bringing the event to London is an important next step.
“Mana has been responsible for developing and delivering the Gala from the outset. Our role covers everything from the event strategy and fundraising programme to securing corporate partners, selling tables, managing talent and overseeing the production.
“We’re proud of the work our team has done to bring the event together on behalf of the Pho3nix Foundation. Ultimately, the goal is to create an exceptional evening that raises meaningful funds and helps the Foundation give more children opportunities through sport.”
The Gala will feature exclusive athlete appearances, premium auction experiences and fundraising initiatives, with proceeds supporting the Pho3nix Foundation’s global programmes.
Founded and chaired by Polish entrepreneur and philanthropist Sebastian Kulczyk, the Pho3nix Foundation supports children through sport, delivering programmes that encourage participation, develop talent and create opportunities for young people around the world.
The London Gala further demonstrates Mana Group’s ability to bring together world-class talent, international partners and specialist expertise to deliver major events that create commercial value, global visibility and meaningful social impact.
