Mana Group To Ignite “Able With Maple” Campaign

Jun 6, 2024 | News

Elk Digital has appointed Mana Groups Studios Division to spearhead the dynamic content creation for Maple Community Services™, an NDIS-approved Disability Service Provider. Their mission? Bringing the bold ‘Able with Maple’ campaign to life across Australia.

This week marks a game-changing collaboration as Maple partners with the AFL, to turn Australia’s most favourite sport, into Australia’s most inclusive sport, ensuring people with disabilities have access to all levels of the game.

AFL Ambassador Jasmine Garner joined forces with Maple Services CEO Irshad Mulla and AFL Executive General Manager of Inclusion And Social Policy Tanya Hosch to kick off the campaign at Marvel Stadium.

The 2024 “Able with Maple” campaign spotlights Maple’s services and their groundbreaking association with the AFL.

 Check out the Campaign HERE

Mana Studios will drive the creation of captivating multimedia content for Maple Services. This includes strategic content development, premier video production, and the launch of the “Able with Maple” content hub, a centralised platform designed to enhance accessibility and engagement for clients and stakeholders.

Trent Taylor, CEO of Mana Sports & Entertainment Group, remarked, “We’re excited to collaborate with Elk Digital to implement a multi-tiered content strategy aimed at increasing awareness of Maple Services on their digital platforms.

“Our goal is to narrate the Maple story through captivating and informative content, showcasing their achievements, services, and the dedicated individuals within the organisation.”

The Mana Team leading this campaign is composed of seasoned professionals with extensive expertise in their respective fields. Our Head of Marketing, Stacie Edgar, who has over 15 years of experience in the entertainment and media sector, specialises in digital marketing strategy and has a distinguished background with Village Roadshow and NBC Universal. Our Creative Director, Matthew Koo, excels at bringing strategic content concepts to life, having gained international experience working with BBDO Germany and most recently with Koala. Additionally, our Head of Content Production is Will McCloy, a well-known sports broadcaster with a wealth of experience from Fox Sports, Network Ten, and Channel Nine.

We look forward to revolutionising the way the community connects with Maple’s vital services.

Image [L-R]

  • Tanya Hosch – AFL Executive General Manager of Inclusion And Social Policy
  • Jasmine Garner – AFLW Player, North Melbourne and Ambassador
  • AFL inclusions athlete – Teisha
  • AFL inclusion athlete – Lachie
  • Irshad Mulla – CEO, Maple Community Services

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