Mana Sports & Entertainment Group has played a leading role in shaping the creative direction of the official 2026 TCS Sydney Marathon presented by ASICS merchandise collection, helping to shape the visual storytelling and overall creative approach for the range.
Done collaboratively with Pont3 and ASICS, the creative direction draws inspiration from the rhythm, energy and emotion of marathon day, translating the movement of thousands of runners into a bold visual identity. Reimagining Sydney’s iconic landmarks through movement and flow, the designs celebrate both the city and the shared experience of race day.
The project highlights Mana’s creative and strategic capabilities, with the team helping to translate the spirit of the event into a cohesive creative narrative for the merchandise range.
Designed to celebrate every runner’s achievement, the range reflects the determination, community and excitement that define the marathon experience. The creative direction was developed to help shape a range that runners will wear with pride long after the finish line.
The collaboration is another example of Mana’s approach to supporting meaningful brands and experiences through creative strategy, design and marketing. From developing campaigns and event identities to creating compelling visual assets, Mana partners with clients to deliver work that inspires connection and leaves a lasting impression.
The official 2026 TCS Sydney Marathon presented by ASICS merchandise collection is now available, with the countdown to race day officially underway. As runners from around the world prepare to take on Sydney’s streets, the collection offers a lasting reminder of the journey, determination and community that make the event one of Australia’s premier marathon experiences.
